FREE ONLINE FILMS FOR THE ULTIMATE SHARED NIGHT IN
LOVEFiLM has partnered with the well-loved brand KIT KAT® to offer film lovers the ultimate night in, including a selection of feel-good films to watch online and share instantly through the LOVEFiLM Player.
Website activity will offer a suite of content, including a range of free watch online titles like Miss Potter, Watermelon and Departures for users to enjoy and share with friends. A competition which gives users the opportunity to win a Sony BRAVIA® Internet enabled TV will be hosted on the microsite as well as a KIT KAT® Pop Choc game, tailored to tie in with the brand’s new sharing bag of bite-sized KIT KAT® pieces.
The campaign microsite (http://www.lovefilm.com/micro/popchoc) hosted on LOVEFiLM, Europe’s largest subscription service streaming movies and TV episodes over the internet and sending DVDs by post, is now live.
As well as replicating the KIT KAT® Pop Choc game on Facebook, further extension of the campaign will see digital branding on the LOVEFiLM.com website, including display banners and a homepage takeover promoting the new* KIT KAT® Pop Choc Sharing Bag – the latest addition to the KIT KAT® family.
Alistair Tucker, Senior Account Manager at LOVEFiLM commented: “Teaming with KIT KAT® and Mindshare on this campaign gives us a fantastic opportunity to further showcase LOVEFiLM’s digital offering to an audience of film lovers. The added ability to share streaming content with friends means that users can further spread the word about LOVEFiLM’s ever growing watch online library – perfect for the ultimate shared night in”
A Nestlé Spokesperson commented: “LOVEFiLM is a fantastic platform from which to launch this campaign. KIT KAT® Pop Choc is perfect for sharing and we feel that combined with LOVEFiLM’s exciting digital catalogue, we can provide film lovers a fun way to enjoy a perfect night in with a great film.”