Statistics show impressive rise in risqué film streaming after Fifty Shades phenomenon
Viewing figures of ‘saucy’ films have increased by 55 per cent since the explosion in popularity of naughty novel Fifty Shades of Grey according to statistics released today by LOVEFiLM.
The ‘mummy porn’ novel – which is the fastest selling paperback ever1 – has prompted Brits to explore their naughty sides. Viewing figures of LOVEFiLM’s ‘Something Saucy’ collection have rocketed by 55 per cent overall in the five months since the kinky page-turner hit the shelves, with some individual titles increasing by as much as 300 per cent.
Top of the pile is Steven Shainberg’s flick Secretary (300 per cent). The film explores the masochistic tendencies of young secretary Lee Holloway, played by Maggie Gyllenhaal, and her dark relationship with older boss Mr Grey who shares his name and dominant nature with novelist E.L James’ own creation.
Other risqué films to enjoy a boost in popularity since the novel’s April release include erotic thriller Lie With Me, starring Eric Balfour (90 per cent), while explicit British film 9 Songs has risen in viewings by 81 per cent.
Mexican award winner The Exterminating Angel has seen a 75 per cent spike in streamings while the number of people watching sexy suspense film Chloe, starring Liam Neeson and Amanda Seyfried has increased by 69 per cent.
Fliss White, Head of Brand Marketing at LOVEFiLM, commented:
“It’s not just the hot weather getting Brits all flustered this summer – it seems that the British public are indulging their cheeky side with some naughty viewing to go with the new naughty reading habit!”
“Film fans wanting to explore their sensual side can visit the ‘Something Saucy’ category with LOVEFiLM’s selection of movies and TV series available on DVD, Blu-ray or to stream instantly via LOVEFiLM Instant.”
The top five saucy movies on LOVEFiLM are:
• Secretary – 300% increase
• Lie With Me – 90% increase
• 9 Songs – 81% increase
• Exterminating Angel – 75% increase
• Chloe – 69% increase