39 PER CENT INCREASE IN VIEWINGS OF ROM-COMS SINCE EURO 2012 KICK OFF
Whilst Euro 2012 currently dominates the viewing calendar for football fans, it seems those less interested in the beautiful game are turning to film for entertainment.
Figures released by LOVEFiLM – Europe’s largest subscription service instantly streaming films and TV series over the internet and sending DVDs and games by post – reveal a 39 per cent increase in viewings of romantic comedies via its streaming service, LOVEFiLM Instant, during the first week of the European Championship, suggesting football widows are swapping sport for sweethearts.
Valentine’s Day, whose star studded cast including Julia Roberts, Anne Hathaway, Bradley Cooper and Ashton Kutcher could rival the earning potential of some of Europe’s star strikers, tops the rom-com league table, followed by a selection of chick flick favourites including Leap Year, It’s Complicated and Did You Hear About The Morgans?
The top ten most popular rom-coms available on LOVEFiLM Instant are:
1. Valentine’s Day
2. Leap Year
3. It’s Complicated
4. The Ugly Truth
5. Larry Crowne
6. Tim Burton’s Corpse Bride
7. Vicky Cristina Barcelona
8. Did You Hear About The Morgans?
9. Get Over It
10. Must Love Dogs
Helen Cowley, Editor of LOVEFiLM, commented:
“Football widows are often relegated to the sidelines when it comes to finding different viewing options during sporting seasons like Euro 2012. However, the rise in popularity of the rom-com titles available on our instant streaming service suggests that women are tackling the football frenzy and scoring themselves some light relief in the form of a good chick flick.
“Film fans looking for 90 minutes (or more) of alternative entertainment can find plenty of options within LOVEFiLM’s huge catalogue of movies and TV series available on DVD, Blu-ray or to stream instantly via LOVEFiLM Instant.”