From today members of LOVEFiLM, Europe’s leading film & TV, digital and DVD rental subscription service with over 67,000 titles can use the Facebook® ‘Like’ function to promote titles and actors directly through LOVEFiLM.
Activity ‘liked’ on LOVEFiLM will be shared directly through Facebook on News Feed pages, plus highlighted on the relevant LOVEFiLM.com page. A summary of ‘Liked’ content will also be displayed on the LOVEFiLM.com homepage and members’ rental list pages.
This latest addition extends LOVEFiLM’s existing interactive features, which includes the ability to write reviews, rate titles and compile collections of recommended releases.
LOVEFiLM was chosen as a launch partner at today’s Facebook f8 conference held at the San Francisco Design Center.
Ethan Beard, Director of Facebook Developer Network commented:
“LOVEFiLM members on Facebook can now share their devotion to film and entertainment like never before. Personal recommendation is a hugely powerful tool, so it’s great to be able to highlight and share titles that you love and know that friends will appreciate too. We are glad to work with LOVEFiLM to integrate its offering across our community.”
Simon Morris, Chief Marketing Officer at LOVEFiLM, said:
“The ability to use Facebook to promote titles to friends via LOVEFiLM is yet another way that we can extend the choice and convenience offered to our members. Not only does it allow members to engage further with the world’s largest social site but brings their interaction back to the heart of LOVEFiLM, allowing them to continue to find the best entertainment offering delivered on the widest variety of platforms around.”
LOVEFiLM and Facebook are committed to respecting user privacy and providing people with a trusted experience. As always, people have controls to manage how their information is shared. Users can set their controls from their Facebook privacy page.
Join the LOVEFiLM Facebook community at www.facebook.com/LOVEFiLM
