ONLINE FILMS AT NO EXTRA COST TO EASE THE PAIN OF FLU
LOVEFiLM has formed a partnership deal with Lemsip to enable visitors to its website complimentary feel-good films online and on internet-enabled devices through the LOVEFiLM Player.
The campaign microsite (www.lovefilm.com/lemsip) hosted on LOVEFiLM, Europe’s largest subscription service streaming movies and TV episodes over the internet and sending DVDs by post, launches on 1st November. It offers those who are feeling under the weather a selection of fifteen hand-picked feel-good films to watch instantly online including Just Friends starring Ryan Reynolds, Collateral featuring Jamie Foxx and Tom Cruise, and the remake of Alfie with Jude Law.
Visitors to the site will also be able to access additional content including film trailers, plot synopses and the chance to win a one night stay for two at a Champneys resort. The campaign will be extended via social bookmarking allowing users to post items on their Facebook page and share recommendations with friends.
A money-off coupon available for download will allow users to redeem 50p off any Lemsip Cold & Flu product*. (*excludes Lemsip Cough Products)
Joe Dolan, Senior Account Manager at LOVEFiLM commented: “This is a great opportunity to expand our digital offering and give customers a chance to trial our watch online service at no additional cost during the winter evenings. The new deal will help our customers beat sickness and the winter blues.”
Lois Chantrill,, Commercial Executive on Lemsip commented: “LOVEFiLM is an exciting platform for the Lemsip brand to be associated with. The service’s hybrid offering allows us to enter the home entertainment sector across multiple platforms for the first time with an exciting offer of complimentary feel-good movies for all visitors to the LOVEFiLM website.”