Broadcasting history will be made this Sunday as LOVEFiLM and the Moët British Independent Film Awards (BIFA) team up to bring the prestigious ceremony directly into the homes of films fans across the UK for the first time.
The exclusive partnership will see LOVEFiLM, Europe’s largest subscription service – streaming movies and TV episodes over the Internet and sending DVDs by post – broadcast the awards live over the Internet from interactive red carpet interviews to a first look at the night’s winners.
Now in their 14th year, the BIFAs set out to celebrate independently funded British filmmaking, to honour new talent and to promote British films and filmmaking to a wider audience – and until now have never been available to the general public. BIFA have chosen LOVEFiLM as their broadcast partner and the home of this exclusive content.
As well as streaming the ceremony, LOVEFiLM will also be covering the red carpet and the winner’s tent, ensuring that viewers can immerse themselves in the atmosphere and emotions of the night. Film fans will be given the opportunity to ask big Hollywood names such as Vanessa Redgrave, Gemma Arterton, Ralph Fiennes, Imelda Staunton, Kenneth Branagh and Oscar winning director, Danny Boyle their questions on the red carpet through Twitter and Facebook.
Simon Calver, CEO of LOVEFiLM, said:
“We are very proud to have been chosen by BIFA to stream the awards live into the living rooms of film fans over more traditional approaches. We are always looking for new ways to bring the world of film to those who are passionate about it, and working with the BIFA team is a fantastic way of achieving this. LOVEFiLM will be the place to be this Sunday for film fans as some of Hollywood’s brightest take to the stage to accept their awards.”
Tessa Collinson and Johanna von Fischer, Joint Directors of the Moët British Independent Film Awards, said:
“The BIFAs aim is to celebrate British and independent film and we could not imagine a more fitting broadcast partner than LOVEFiLM to help us achieve this. The LOVEFiLM team will have access-all-areas on the night, so make sure you log on and tune in to find out what is going on at one of the industry’s most respected award ceremonies.”
The Moët British Independent Film Awards will be streamed live at www.lovefilm.com/MBIFA, with red carpet coverage taking place between 6pm and 7pm, and the awards starting at 8pm.
