LOVEFiLM ANNOUNCES OFFICIAL DIGITAL PARTNER
Today LOVEFiLM launches on PlayStation®3 (PS3™) through award-winning developer Push Button Ltd who have signed a significant agreement to partner with LOVEFiLM and act as an extension of the service’s internal development team.
LOVEFiLM, Europe’s largest subscription service, streaming movies and TV episodes over the Internet and sending DVDs by post, has entered into a long-term strategic partnership with Pushbutton to develop services for digital platforms which will be rolled out onto multiple devices. This will allow LOVEFiLM to rapidly develop the service’s multi-country, multi-territory and multi-product deployment.
The partnership will see LOVEFiLM further develop its interactive content applications, user interfaces and service guides to be playable on many new devices across new territories ensuring the largest possible audience for future use.
The PS3™ launch follows in the wake of successful deployment in March 2010 of the Sony Bravia and Blu-ray devices version, also developed by Pushbutton, which won the Best New Product of the Year at the International Business Awards.
Pushbutton is well known for its work with leading brands such as the BBC, ITV and Microsoft. Over the past four years they have developed a framework to facilitate development and expertise in the area of IPTV and connected device deployment including cable, satellite, Internet Connected TV’s, Games Consoles, Tablets and hand-held devices.
In addition to offering its 1.4 million members access to over 67,000 titles for rental, LOVEFiLM now offers thousands of films and TV shows available to ‘Watch Online’ via the LOVEFiLM Player and on connected devices including SONY BRAVIA, Samsung TVs and starting today the PlayStation®3.
LOVEFiLM Group Digital Officer, Lesley Mackenzie, said,
“Today’s announcement will allow LOVEFiLM to build upon our leadership in launching compelling and ground-breaking video content on many different platforms. Our work with Pushbutton over the last 12 months has convinced us that they are the absolute best partner to work with as we accelerate our digital roll out plans internationally. Their ability to quickly get to grips with delivering to a diverse range of digital platforms including consoles, IPTV and a multiplicity of connected TV’s and handheld devices is second to none. They were the obvious choice of partner in what is a very exciting period in the digital growth of LOVEFiLM.”
Managing Director of Push Button Ltd, Paula Byrne, said,
“Pushbutton is delighted to be chosen by LOVEFiLM as its digital partner and looks forward to bringing the LOVEFiLM service to a wide variety of digital devices. Helping big brands with ambitious digital rollout plans is what we do best. It plays to our strengths in designing and developing screen-based services that exploit the potential of a variety of devices and platforms in the rapidly changing digital media landscape.”