LOVEFiLM AND UBISOFT PARTNER TO UNVEIL INNOVATIVE MEDIA FIRST
LOVEFiLM has joined forces with leading international games publisher Ubisoft®, offering its members a chance to watch the new trailer of the latest and third instalment of the hugely successful gaming franchise, Assassin’s Creed Brotherhood, through augmented reality (AR) – a media first for both companies.
For the first time LOVEFiLM, Europe’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by post, has created a run of 350 thousand Assassin’s Creed Brotherhood themed envelopes that carry an embedded AR code to give gamers an even higher level of interaction with LOVEFiLM’s service – envelopes will be delivered directly to members letterboxes and visitors to the site can download and print-off a digital version.
The innovative envelopes were developed by technology specialists Crossplatform TV- experts in AR, Digital Out Of Home (DOOH), Web TV and Mobile.
Online promotion for the game, which is available on PS3™, XBOX 360 and PC formats, centres around the bespoke Assassin’s Creed Brotherhood microsite (www.lovefilm.com/brotherhood). It provides fans with a synopsis and visuals of the game and the chance to vote for the Ultimate Film Assassin.
Dionne Georgiou, Media Sales Team Manager for LOVEFiLM commented:
“The Assassin’s Creed series is a hugely popular gaming franchise, and we’re excited to be working in partnership with Ubisoft® and Crossplatform TV to offer our members an even higher level of interaction with the new game via augmented reality envelopes. It is certain to do justice to such a highly regarded game.”
Jan Sanghera, Senior Product Manager for Ubisoft® commented:
“With a gaming title that is as visually immersive as it is engaging, it’s a great opportunity for us to work with LOVEFiLM on the launch of Assassin’s Creed Brotherhood. LOVEFiLM acts as the perfect platform for us to spread the Assassin’s Creed message to a wide base of entertainment lovers as well as gamers.”