MARKETING PARTNERSHIP TO PROMOTE LINDSEY KELK FICTION
LOVEFiLM.com, the UK’s largest online DVD & games rental service and entertainment website, has teamed with UK publishing house Harper Collins for its first film related literature activity to promote Lindsey Kelk’s new novel, I Heart Hollywood which is available in the UK on 7th January 2010.
Aimed at female readers, the story is the second in a planned series of five novels following fictional character Angela Clark and follows the 2009 release of Sunday Times bestseller I Heart New York.
Live for one month from 8th January 2010, LOVEFiLM will host online advertising across the homepage that links through to a film collection chosen by the author. All visitors to the page will be offered a downloadable voucher that can be redeemed across WHSmith stores for a discount on the book – a first for an online campaign with LOVEFiLM.
Alistair Tucker, Account Manager for LOVEFiLM commented:
“I Heart Hollywood is a pretty accurate description of all of our members, so where better to carry out promotion for a book which will appeal to many of our female film-loving audience. This is our first activity with Harper Collins, and we’re delighted to be able to extend their traditional marketing campaign with online content that will promote further purchase and even help our members save money too.”
Katie Fitzpatrick, Digital Marketing Manager for Harper Collins added:
“LOVEFiLM’s audience is a great fit for the book and the film collection page is a great outlet to further strengthen the character of Angela, as she’s able to share her favourite films with fans of the I Heart series. We’re confident that the downloadable voucher will prove a hit – especially in helping people save money in the New Year whilst continuing to keep up with new book releases.”