LONDON, 4 February 2010, LOVEFiLM, Europe’s leading film and games delivery portal, has appointed Lesley Mackenzie as Group Digital Officer in charge of all digital activity across the business.
Lesley will spearhead the growth of LOVEFiLM’s rapidly expanding streaming services. She was previously BSkyB Director of Channels and Operations for a decade, with responsibility for all television operations, management and development with third party channels on the Sky platform. Lesley has been at the forefront of digital development and innovation in the UK, having recently been Interim Chief Executive of Kangaroo, the online joint venture project between BBC, ITV and Channel 4.
LOVEFiLM Chief Executive, Simon Calver, said “Lesley’s experience in the digital market is second to none. The next twelve months are going to see further exciting developments in LOVEFiLM’s streaming expansion and we are thrilled to have Lesley at the digital helm working alongside the existing great talent we have in this area.”
LOVEFiLM’s catalogue is already the UK’s largest collection of film and TV entertainment with thousands of digital titles available for members to stream direct to their computer. Recent distribution deals with Sony and Samsung Electronics will take LOVEFiLM direct to TVs through their internet-enabled devices. “LOVEFiLM has built a brand that is synonymous with the delivery of film entertainment whether by DVD, Blu-ray or digitally via the internet,” said Lesley Mackenzie. “The widescale deployment of IPTV creates huge opportunities for our subscription-based streaming services in the UK and across Europe. I am delighted to be leading the team that takes LOVEFiLM through the internet and into the living room.”