DO YOU KNOW YOUR FILM?
LOVEFiLM has teamed up with LG Electronics to launch an online marketing partnership that will offer film fans an exclusive time-trial movie quiz and the chance to win a brand new LG Optimus One Android Smartphone.
The campaign hosted on LOVEFiLM, Europe’s largest subscription service streaming movies and TV episodes over the internet and sending DVDs by post, will incorporate a bespoke hub hosting a specially developed ‘Know Your Film’ quiz. Users will be invited to test their film knowledge in the quickest possible time with the fastest film buffs entered into a prize draw to win a new LG handset.
A live scoreboard, also hosted on the hub (www.lovefilm.com/lg-quiz) will display the names of top scoring participants for the activity, which will go live from the 1st December and will run for one month.
Alistair Tucker, Senior Account Manager of LOVEFiLM commented:
“We know our members are movie fanatics, so we’re pleased to be offering up the ultimate time-trial movie quiz that’s sure to spark some healthy competition amongst users and engage user interaction with the service.”
Alex Windle, Head of Marketing UK and Ireland of LG said:
“This is the largest marketing partnership that we’ve entered into with LOVEFiLM and we’re delighted to be using this platform to promote the Optimus One. We’ve put a twist on the traditional film quiz, challenging would-be film experts to complete a set of questions in the quickest possible time – perfectly reflecting our latest lightning quick Android handset.”