LOVEFiLM.com the UK’s largest online DVD rental service and entertainment website has teamed with Momentum Pictures to secure its first multi-format exclusive for the upcoming home entertainment release of French thriller MESRINE (Parts 1 & 2).
From 8th January until 25th January, the highly acclaimed thriller starring Vincent Cassel will be available exclusively to members on DVD, Blu-ray and to ‘Watch Online’ for free as part of their subscription through the website’s beta streaming service.
As part of the activity, the film will be heavily promoted across the site through a homepage takeover, online advertising, and solus emails to members, as well as promotion on LOVEFiLM’s (direct to consumer) envelopes.
MESRINE will be promoted as DVD of the week for the next fortnight via the weekly e-newsletter (received by over 900,000 members) plus editorial features on the site will include an exclusive clip and promotion through Twitter on @LOVEFiLM. The film has also been included in LOVEFiLM’s most recent TV advertising, which started on 24th December featuring a voiceover by Russell Brand.
Chris Bird, Director of Film Strategy at LOVEFiLM commented:
“MESRINE received a welcome reception from both critics and film fans alike so we’re delighted to work with Momentum Pictures to secure it as our first multi-format exclusive. This deal is the next step in helping us deliver film to our members in the most convenient format for them – either on disc, or online. We’re looking forward to further work with Momentum Pictures for future releases and are open to new suggestions from others.”
Rob Bentley, Senior Account Manager at Momentum Pictures added:
“LOVEFiLM’s membership base is the perfect audience for a release such as MESRINE which will appeal to a broad mix of viewers who enjoy foreign language films. The exclusive rental and watch online window is a great opportunity to focus specifically on a ready made and avid film audience and we’re excited about the prospects.”