LOVEFiLM, Europe’s leading subscription-based film streaming and DVD rental company, has been ranked number one by online intelligence service Experian Hitwise for the Entertainment (Movies) category measuring traffic during the period July to December 2009.
The company also scored the number four spot for its retail offering in the Shopping and Classifieds (Video and Games) sector for UK sites within the same period.
The results come after LOVEFiLM launched its Beta version film streaming service in mid 2009. Already this year the company has announced deals with Sony and Samsung to provide streaming content to their internet-enabled TVs, hired former Sky and Kangaroo chief executive Lesley Mackenzie to head its digital strategy and most recently launched a successful official iPhone app.
Simon Morris, Chief Marketing Officer at LOVEFiLM, commented, “It is great news to see that we’re on top for movies in the UK and gaining a steady march on other e-tailers too. As our streaming offering continues to grow and we get set to launch direct to TVs, we look forward to maintaining our status as a digital innovator and improving on these results further to make LOVEFiLM the number one place for all film entertainment in the UK.”