SUPERMARKET GIANT LAUNCHES MEAL DEAL OFFERS AROUND LOVEFiLM EXTRA TIME
LOVEFiLM, Europe’s largest subscription service streaming movies and TV episodes over the internet and sending DVDs by post, has teamed with Ocado to offer members a Pizza Meal Deal offer plus £15 off their first Ocado shop.
The Pizza Meal Deal offers members a pizza, salad, dessert and wine combo for less than £14 and can be found online at www.ocado.com with the £15 redeemable against a first time spend of £75.
Six months into a 12-month partnership, Ocado’s marketing drive has been launched to coincide with LOVEFiLM’s Extra Time promotion which allows existing members and new triallists access to over 3,000 film and TV titles to watch online during 11th June – 11th July.
The Ocado promotion is being supported by a run of 2 million branded LOVEFiLM envelopes offering ‘an offer you can’t refuse’, delivered direct to customers doorsteps via rental titles from today.
Jo Underhill, Head of Media Sales for LOVEFiLM commented:
“We are pleased to see that our 12 month partnership with Ocado is yielding such great results and we are delighted to help brands communicate with our ABC1 audience in new innovative ways. The Pizza Meal Deal offers the perfect excuse for a night in. We think these deals will be all the more popular thanks to our Watch Online Extra Time promotion which allows members to access thousands of Watch Online movies during the World Cup.”
Arati Nar, Senior Marketing Manager for Ocado commented:
“We know everyone loves mixing fabulous food and great entertainment, so we expect these special offers with LOVEFiLM to be very popular both for our existing and new customers. This direct marketing delivers Ocado messaging and offers straight into the hands of millions of ABC1 consumers, at a time when more people will be enjoying entertainment at home.”