LOVEFiLM, Europe’s leading film & TV, digital and DVD rental subscription service with over 67,000 titles, has signed a multi-format deal with Revolver Entertainment to offer its members Oscar-winning director Steven Soderbergh’s The Girlfriend Experience before anyone else in the UK.
From 9th April until 26th April 2010, the film will be available exclusively to members on DVD, Blu-ray and to ‘Watch Online’ for free as part of their subscriptions through the LOVEFiLM Player at:
Featuring adult star Sasha Grey in her breakout mainstream performance, the film follows five days in the life of a high-end Manhattan call girl who offers her clients ‘the ultimate girlfriend experience’ through companionship and conversation. LOVEFiLM’s interview with the star was the most watched of 2009 on the website and can be seen again on the homepage.
500,000 LOVEFiLM rental envelopes are being distributed to customers to highlight the new exclusive, plus the title is also being promoted via on-site advertising and editorial mentions. The partnership will launch with a LOVEFiLM homepage takeover on the 9th April as well as being included in its weekly newsletter (received by over one million members).
The deal follows LOVEFiLM’s earlier work with Revolver for the release of 2009’s Vinyan, in which the site hosted the first-ever live premiere of a film – and a ‘virtual junket’ with questions posed by those watching online.
Chris Bird, Director of Film Strategy at LOVEFiLM, said:
“Soderbergh’s stylish direction continues to attract fans, so whether via disc or our exciting digital delivery, we’re thrilled that our members are the first in the country to watch The Girlfriend Experience in their living rooms. Judging by Sasha’s online popularity, we think it will be one of our most popular titles.”
Head of Home Entertainment at Revolver Entertainment, Steve Staniland added:
“Following the refreshing activity we carried out for Vinyan, we’re glad to be able to continue our strong relationship with LOVEFiLM for the home entertainment release of The Girlfriend Experience. We look forward to attracting a large base of fans from its membership audience.”