LOVEFiLM, the UK’s largest online DVD, streaming & games entertainment service, has announced the launch of its first official iPhone app allowing members to view and manage their rental lists on the move.
Now available to download for free (see www.lovefilm.com/iphone), the app allows users to search and browse through LOVEFiLM’s choice of over 65,000 titles across DVD, Blu-ray and games and add titles to their rental lists.
Developed for the company by Techlightenment, members can view film synopses and cast lists, view over 80 million user generated ratings, manage their rental lists and change their priority settings to ensure they are on top of the film and gaming choices heading their way.
Non-LOVEFiLM members can also download the app to use as a film information source, however the main benefits will be to users of the rental service themselves.
The launch of the app will be highlighted to members via the website using its own house advertising spots, through editorial elements such as the weekly newsletter (reaching one million members), via homepage and rental page takeovers.
Simon Morris, Chief Marketing Officer at LOVEFiLM, commented, “As LOVEFiLM moves forward with continued growth of our online DVD business and the acceleration of streaming capabilities through Sony and Samsung’s new internet-enabled TVs, it’s also a great time to allow our customers mobile access via the iPhone.”