Two replica boats used in the critically acclaimed US TV series VIKINGS were sailed along the Thames and parked up alongside iconic London landmarks including Buckingham Palace, the London Eye and the Houses of Parliament to mark the UK release of the show on Amazon’s LOVEFiLM.

The company struck the landmark broadcasting deal with MGM Television late last week (Friday 10th May), which sees all nine episodes of the Norse action-drama released exclusively at once in full high definition through the LOVEFiLM Instant service as opposed to traditional broadcasting channels.

Starring Travis Fimmel (The Beast, The Experiment), Golden Globe winner Gabriel Byrne (The Usual Suspects, Miller’s Crossing) and Katheryn Winnick (Love and Other Drugs, Bones), VIKINGS chronicles the epic adventures of notorious Norse hero Ragnar Lothbrok (Fimmel), a Viking warrior who yearns to explore – and raid – the distant shores of the ocean. VIKINGS also stars George Blagden (Wrath of the Titans), Jessalyn Gilsig (Glee), Gustaf Skarsgard (The Way Back), and Clive Standen (Camelot).

Created and written by Michael Hirst – one of the most respected historical storytellers in the industry (Academy-Award® winning film Elizabeth; and the Emmy and Golden Globe nominated series The Tudors), VIKINGS is a tale of warfare, sex, bloodshed, ambition, family and brotherhood. The epic drama is the number one new cable series of the year in the U.S.

Simon Morris, Chief Marketing Officer at LOVEFiLM, said:
“Geneticists say there’s a bit of Viking DNA in all of us so we’re delighted to give our members the opportunity to indulge in first class entertainment and feast on the story of their ancestry. This is a landmark moment in the history of LOVEFiLM as it is the first time a major TV series has aired on our service before traditional broadcasting channels. We are serious about securing the best film and TV entertainment for our members and this demonstrates how content creators view LOVEFiLM as an effective broadcasting medium for high-quality and premium entertainment.”

VIKINGS will premiere on LOVEFiLM Instant in the UK on May 24th 2013 and Germany on 15th June 2013 and will be available exclusively on the streaming service in both countries. MGM Television is serving as the international distributor in all markets outside of the U.S., Ireland and Canada.

LOVEFiLM Instant is available on PC, Mac or via Nintendo Wii and Wii U, Microsoft Xbox 360, Sony Playstation®3, Kindle Fire HD and Kindle Fire, Apple iPad® and a growing number of Internet-connected TV sets and Blu-ray players, giving members immediate access to a huge range of the latest films and premium TV shows from as little as £4.99 a month.

May 10, 2013 – Amazon’s LOVEFiLM, along with MGM Television (MGM), has today announced the premiere of the highly-rated and critically acclaimed epic U.S. television series “VIKINGS,” exclusively on LOVEFiLM Instant in the UK and Germany, making the streaming service the first and only place to watch the hit series in these countries.

From May 24th 2013, members of LOVEFiLM Instant in the UK will be able to feast on all nine episodes of the Norse action-drama at once in full high-definition.

Starring Travis Fimmel (The Beast, The Experiment), Golden Globe winner Gabriel Byrne (The Usual Suspects, Miller’s Crossing) and Katheryn Winnick (Love and Other Drugs, Bones), “VIKINGS” chronicles the epic adventures of notorious Norse hero Ragnar Lothbrok (Fimmel), a Viking warrior who yearns to explore – and raid – the distant shores of the ocean. “VIKINGS” also stars George Blagden (Wrath of the Titans), Jessalyn Gilsig (Glee), Gustaf Skarsgard (The Way Back), and Clive Standen (Camelot).

Created and written by Michael Hirst – one of the premier historical story-tellers in the industry (Academy-Award® winning film Elizabeth; and the Emmy and Golden Globe nominated series The Tudors), “VIKINGS” is a tale of warfare, sex, bloodshed, ambition, family and brotherhood. The epic drama is the #1 new cable series of the year in the U.S. where it airs on HISTORY.

Chris Bird, Director, Film Strategy at LOVEFiLM, said:
“As the first time a TV series has arrived on LOVEFiLM Instant before airing on traditional broadcasting platforms, this is an incredibly exciting landmark in our history. We are serious about securing the best film and TV entertainment for our members and this demonstrates how content creators view LOVEFiLM as an effective broadcasting medium for their high-quality and premium entertainment.”

Chris Ottinger, President, International Television Distribution and Acquisitions, said:
“MGM Television is thrilled to bring the epic #1 new cable series in the U.S., ‘VIKINGS’, to Amazon’s LOVEFiLM members for their first-ever, exclusive streaming experience in the United Kingdom and Germany. We are always identifying exciting, alternative distribution platforms for our premium content across the globe and are looking forward to captivating new audiences with ‘VIKINGS’ through LOVEFiLM.”

“VIKINGS” will premiere on LOVEFiLM Instant in the UK on May 24th 2013 and Germany on 15th June 2013 and will be available exclusively on the streaming service in both countries. MGM Television is serving as the international distributor in all markets outside of the U.S., Ireland and Canada.

LOVEFiLM Instant is available on PC, Mac or via Nintendo Wii and Wii U, Microsoft Xbox 360, Sony Playstation®3, Kindle Fire HD and Kindle Fire, Apple iPad® and a growing number of Internet-connected TV sets and Blu-ray players, giving members immediate access to a huge range of the latest films and premium TV shows from as little as £4.99 a month.

Arriving first and available from today on the Sony Playstation®3 in the UK and Germany, the new app will be coming to all LOVEFiLM Instant enabled platforms.

New features include an improved search function and recommendation engine, making great content more accessible than ever before, and an optimised user interface that enhances the way members browse the latest films and TV shows.

Planning what to watch has also been made easier with the addition of the popular Watchlist feature, allowing members to create an unlimited streaming playlist that can be accessed anytime. The app also makes revisiting content simple, with a new display on the homepage keeping track of what content is currently being viewed and the last location reached in that video – making it easier to resume viewing from the same spot on any LOVEFiLM device.

In addition, LOVEFiLM Instant customers in both the UK and Germany can now experience the latest films and TV series in HD on the PS3® for the first time.

Simon Morris, Chief Marketing Officer at LOVEFiLM, said:
“With the new and improved LOVEFiLM Instant app launching on PS3 we continue to offer our members a market-leading viewing experience. The improved search engine, user interface and other improvements make discovering new content easier than ever before, whilst the addition of popular features such as the Watchlist allow members to plan their viewing around their busy schedules.”

Fergal Gara, Vice President and Managing Director for Sony Computer Entertainment UK and Ireland, said:
“LOVEFiLM has been a fantastic part of the services offering on PlayStation 3 since 2010. Now with a brand new improved app coming first to PlayStation 3 plus the addition of HD content, this is a huge enhancement to the PlayStation entertainment portfolio and even more relevant for our millions of UK customers.”

LOVEFiLM Instant is available on PC, Mac or via Nintendo Wii and Wii U, Microsoft Xbox 360, Sony Playstation®3, Kindle Fire HD and Kindle Fire, Apple iPad® and a growing number of Internet-connected TV sets and Blu-ray players, giving members immediate access to a huge range of films and TV shows from as little as £4.99 a month.

New figures released today have revealed an increase in demand for nostalgic animated kids’ TV series from the 80s and 90s, with popular shows such as He-Man: Masters of the Universe and The Real Ghostbusters experiencing up to a 385 per cent increase in views in the first two months of 2013.

The research by LOVEFiLM suggests a renewed interest in classic cartoon content, with five of the ten most popular animated series available on the LOVEFiLM Instant streaming service hailing from these golden decades. Furthermore, in January and February of 2013, 47 per cent of all animated TV content streamed was created in the 80s and 90s.

Leading the charge and registering the highest increase is videogame-inspired animated series, Super Mario Brothers Super Show (385 per cent), with its pop-culture parody and alter egos format proving a popular form of entertainment for viewers.

In second place are the 1986 adventures of Peter Venkman, Winston Zeddemore, Egon Spengler, and Ray Stantz in The Real Ghostbusters, with an increase of 375 per cent. The series, which followed the hit movie, found the Ghostbusters on their continued hunt for ghastly ghouls, but this time with the friendly assistance of the fan-favourite ectoplasm, Slimer.

Marvel’s X-Men, which hit screens in the early 90s, has enjoyed the third biggest rise in popularity with a 100 per cent increase in viewing figures. The fast-paced sci-fi action series, which tells the tales of a band of elite mutants with names such as Wolverine and Cyclops, was also the most watched animated TV series in January and February, accounting for 13 per cent of all streaming within this category.

In joint third and also experiencing 100 per cent increases are the tales of two more Marvel icons – the animated adventures of recent big-screen blockbuster hero, Iron Man, and the angry green menace, The Incredible Hulk. Both classic heroes have spawned many modern films, but it seems that fans are still entertained by their early antics.

Not far behind and claiming sixth place is The Smurfs, which made its TV debut in 1981 and has seen streaming figures shoot up by 82 per cent. The popular blue pixies from a little mushroom village far, far away were first introduced to comic book fans in 1958 and have proved a popular form of kids entertainment ever since.

One of the most popular animated children’s TV shows from the 80s, He-man: Masters of the Universe, has enjoyed a 76 per cent rise in viewing, suggesting the fantasy show’s cult following is still as big as ever, earning it seventh place.

She-Ra: Princess of Power, the more female-oriented cartoon featuring He-Man’s twin sister, follows the adventurous leader of a group of freedom fighters as she battles evil and a tyrannical ruler. With a 64 per cent increase viewers clearly found the princess of power made inspirational viewing, with the show claiming eighth place in the table.

In ninth is vintage superhero Inspector Gadget (42 per cent), who, like James Bond, has a gadget or gizmo for getting him out of any tricky spot, whilst in tenth place are the more recent adventures of the aforementioned Ghostbusters in their 1997 iteration, the Extreme Ghostbusters, with 33 per cent.

The top ten 80s and 90s animated kids’ TV titles experiencing increases are:

1. Super Mario Brothers Super Show (1989) – 385 per cent
2. The Real Ghostbusters (1987) – 375 per cent
3. X-Men (1992) – 100 per cent
3. Iron Man (1994) – 100 per cent
3. The Incredible Hulk (1982) – 100 per cent
6. The Smurfs (1981) – 82 per cent
7. He-man: Masters of the Universe (1983) – 76 per cent
8. She-Ra: Princess of Power (1985) – 64 per cent
9. Inspector Gadget (1983) – 42 per cent
10. Extreme Ghostbusters (1997) – 33 per cent

With LOVEFiLM Instant offering on-demand access to the latest and greatest kids’ TV content, viewers are able to pick and choose from both modern shows and childhood favourites. Clare Myddleton, from Brighton, is mum to five-year-old son Charlie, and two-year-old daughter Florence, and has been introducing them to programmes she remembers as a child. “TV is not like it was when I was growing up where we had to rely on schedules to watch our favourite shows. There is so much content available digitally now that I can share shows from my childhood with them, picking and choosing the series I think they will enjoy the most. It is great to see Charlie and Florence being entertained by shows like He-Man and The Smurfs as they were both shows I grew up with. That is what is exciting about streaming – I can give my kids the content they want to watch, when it is convenient for them to watch it. Best of all, I get to relive my childhood too.”

Helen Cowley, Editor of LOVEFiLM said:
“There is always a feeling that the shows from your own childhood made up the golden age of TV, so it is fascinating to see that viewers are revisiting classic series such as He-man and The Smurfs. It is also great to hear that parents are sharing these shows with their children, introducing a new generation to this timeless content.”

From today LOVEFiLM’s UK members will be able to stream iconic Warner Bros. Television shows. Just some of the great content coming to the service includes seasons one to seven of the Emmy award-winning presidential drama The West Wing, all nine seasons of acclaimed US teen series One Tree Hill, every season made of Golden Globe winner Nip Tuck and sci-fi spin off Terminator: The Sarah Connor Chronicles 1 and 2.

The deal with WBITD bolsters an already extensive and unrivalled catalogue of award-winning TV available to stream on the LOVEFiLM Instant service, which is becoming known for offering the highest quality on-demand programming following a string of high-profile content deals.

Chris Bird, Director, Film Strategy at LOVEFiLM, said:
“It’s easy to see why we’re the first choice subscription service for TV fans who want to be able to access top quality programming on-demand. This latest content deal with Warner Bros. is hugely exciting for TV fans as even more fantastic must-see content goes live on LOVEFiLM Instant, including iconic titles such as The West Wing and Nip Tuck.”

Jeffrey R. Schlesinger, President, Warner Bros. International Television Distribution added: “This deal once again indicates that the programming we produce has a long life after their primary exposure on network television. The addition of these long running, serialized, addictive series to the Lovefilm service will provide its subscribers with many hours of compelling viewing.”

The new agreement will bring critically-acclaimed shows with unforgettable characters to junior viewers’ fingertips including The Story of Tracy Beaker, pre-school favourite Teletubbies, family drama The Sarah Jane Adventures and the interactive live-action show Balamory.

The addition of this premium content boosts an already impressive library of TV shows for younger viewers on LOVEFiLM Instant, following content deals with market leaders such as Aardman, eOne, DHX Media, Disney and Saban Brands.

Chris Bird, Director of Film Strategy at LOVEFiLM, said:
“We are committed to bringing the very best in children’s TV to our ever-increasing audience, and are thrilled to have secured even more brilliant BBC shows for members to enjoy. We have got some of the best family programming around and look forward to entertaining fans of all ages.”

Lisa Rousseau, BBC Worldwide’s Head of UK, Ireland and Pan European Television Sales, added:
“More parents are turning to LOVEFiLM’s kids’ TV offering as a form of quality family entertainment than ever before and we are excited that this new agreement will see our award-winning children’s shows available to subscribers. This is a natural partnership for us and follows on from our previous content deals.”

The iconic Power Rangers franchise first aired on TV screens in 1993 and is currently celebrating its 20th anniversary. The new deal will enable LOVEFiLM members to view the very first episodes of Mighty Morphin’ Power Rangers right through to the most recent Super Samurai season, which will be available to watch in HD.

The Saban Brands content deal, which will also make the live-action Ninja Turtles: The Next Mutation available to stream, is the most recent in a series of new deals for LOVEFiLM. It builds on the already extensive collection of children’s content available to stream, including titles from the likes of Aardman, Marvel and DHX Media.

Chris Bird, Director, Film Strategy at LOVEFiLM, said:
“We already have a fantastic range of kids content on offer for our younger TV and film fans. Power Rangers – celebrating 20 years this year – has a huge global following and is popular across the generations. This deal with Saban Brands will bring the series to a whole new audience of children and will also ensure that grown-ups can catch up and reminisce on their favourite episodes instantly.”

Frederic Soulie, Vice President of Distribution at Saban Brands, said:
“We are delighted to partner with LOVEFiLM as we celebrate 20 years of Power Rangers this year.
Power Rangers continues to delight fans of all ages around the world. In the UK, kids and grown-ups alike will be able to enjoy past episodes, re-live some of the exciting entertainment, and watch the two most recent series’, Power Rangers Samurai and Super Samurai through LOVEFiLM Instant.”

LOVEFiLM Instant is available on PC, Mac or via Nintendo Wii and Wii U, Sony Playstation®3, Microsoft Xbox 360, Kindle Fire HD and Kindle Fire, Apple iPad® and a growing number of Internet-connected TV sets and Blu-ray players, giving members immediate access to a huge range of films and TV shows from as little as £4.99 a month.

To mark Mother’s Day this Sunday (10 March) LOVEFiLM worked with film education charity FILMCLUB and asked British schoolchildren across 7,000 schools, plus its two million members, to vote for their favourite on-screen mums.

A super mum in more ways than one, Elastigirl uses her powers to look after her family and simultaneously save the world from destruction. Her ability to bend over backwards – and into a pretzel – for her children earned her 26 per cent of the vote.

Lily Potter, played by Irish actress Geraldine Somerville throughout the entire Harry Potter franchise, was integral in the story of the Boy Who Lived sacrificing herself to provide supernatural protection to her baby wizard son from the evil Voldemort. Her bravery earnt her second place with 25 per cent of the votes.

12 per cent of those polled were won over by Donna Sheridan’s fiercely independent spirit, and perhaps her singing voice too, voting her into third place. Abba-tastic single mother Donna wants the best for her daughter before her wedding in the musical adaptation of hit play Mama Mia.

At four is Bambi’s mother, the only non-human entry in the list, who protects her fawn forsaking her own safety (10 per cent). The doe’s death at the hands of a hunter’s bullet kick-started events in the iconic Disney movie and still ensures there isn’t a dry eye in the house.

Her pearls of maternal wisdom, her determination to get the best for Forrest despite his difficulties and the famous ‘life is like a box of chocolates’ line, firmly cemented Mrs Gump as a marvellous mum in the minds of film fans who voted her into fifth place (seven per cent).

Almost a polar opposite in demeanour, Morticia Addams is the somewhat sinister American ‘mom’ in sixth place (five per cent). Glamorously gothic, Morticia ensures the Addams’ Family values and traditions are upheld.

At seventh with four per cent is kick-ass mum Sarah Connor of The Terminator movies. Super tough warrior mum Sarah Connor breaks out of prison to help her son and the Terminator prevent an epic war with machines.

Being quick-thinking and fiercely protective are two qualities that mother Meg Altman embodies in spades in the claustrophobic flick Panic Room. Meg is a tough mum who fights to protect her teenage daughter when burglars enter their house in this tense thriller. Three per cent of those polled voted her into eighth place.

In ninth is Granmamare from the Japanese animation Ponyo, who uses her powers to help her daughter find true love by transforming her from goldfish to human, captivating two per cent of voters.

In tenth place is strong-willed single mum Erin Brockovich who completes the list (one per cent). Erin juggles her family and her commitment to fighting for justice as a social activist.

The top 10 marvellous movie mums are:

1. Mrs Incredible – The Incredibles – 26%
2. Lily Potter – Harry Potter – 25%
3. Donna Sheridan – Mamma Mia – 12%
4. Bambi’s Mother – Bambi – 10%
5. Mrs Gump – Forrest Gump – 7%
6. Morticia Addams – Addams Family – 5%
7. Sarah Connor – T2: Judgement Day – 4%
8. Meg Altman – Panic Room - 3%
9. Granmamere – Ponyo – 2%
10. Erin Brockovich – Erin Brockovich – 1%

Sam Wainstein from FILMCLUB said: “Our top ten is a celebration of the marvellous movie mums who have lit up the silver screen. It’s interesting to see the emphasis that film makers place on the role of the mother in movies, and what an integral part mums play in the stories of some of film’s best loved characters – just as they do in real life.”

Helen Cowley, Editor of LOVEFiLM added:
“With Mother’s Day a few days away, this is our way of celebrating all the mums out there. There’s no better way to say ‘thanks mum’ than by leaving the maternal duties to some of the on-screen mums in our Top Ten and giving yours the chance to put her feet up. From The Incredibles to heart-warming Forrest Gump, you’ll find all ten great films and more at LOVEFiLM.com.”

Other marvellous movie mums that were also polled included Bren, supportive stepmum to pregnant Juno; Grace Stewart in spinechiller The Others; witty Rosemary Penderghast who was a great support to Olive in Easy A; Ellen, who had a Freaky Friday when she changed bodies with her daughter and finally, Christine Collins played by Angelina Jolie in Changeling – a disturbing story about a missing child.

LOVEFiLM has supported FILMCLUB since its pilot in January 2007 and works with the film education charity to supply a range of movies to more than 7,000 primary and secondary schools across the UK. The partnership between LOVEFiLM and FILMCLUB gives around 200,000 young people and their teachers the opportunity to enjoy film screenings in their schools each week.

According to LOVEFiLM – Europe’s largest subscription service instantly streaming films and TV series over the internet and sending DVDs and games by post – Jennifer Lawrence films are experiencing an ‘Oscar Effect’ with rental requests soaring for titles including romantic ensemble The Burning Plain (up 275 per cent) and gritty indie film Winter’s Bone (up 258 per cent), for which Lawrence was Oscar nominated in 2011.

Other Jennifer Lawrence movies experiencing an increase in demand include The Beaver directed by Jodie Foster (up 43 per cent), young love story Like Crazy (up 29 per cent) and renowned science fiction drama The Hunger Games (up 24 per cent).

Silver Linings Playbook, the film which has catapulted Lawrence into stardom, has also experienced an impressive increase in reserve list requests in anticipation of its release, and is set to be one of the stand-out films of 2013.

Lawrence is not alone in enjoying this renewed flurry of interest with record-breaking Best Actor winner Daniel Day-Lewis’ previous films also experiencing significant increases.

Requests for Britain’s favourite method actor’s catalogue rocketed, including American oil epic There Will Be Blood (up 321 per cent), comedy My Beautiful Laundrette (up 250 per cent) and classic remake The Crucible (up 212 per cent).

Movie fans are also enjoying an instant fix of Day-Lewis since the Oscars, with a streaming increase of 23 per cent on There Will Be Blood and a 17 per cent increase of instant views of My Left Foot.

The Jennifer Lawrence titles experiencing renewed interest are:
1. The Burning Plain (2008) – 275%
2. Winter’s Bone (2010) – 258%
3. The Beaver (2010) – 43%
4. Like Crazy (2011) – 29%
5. The Hunger Games (2011) – 24%

The Daniel Day-Lewis titles experiencing renewed interest are:
1. There Will Be Blood (2007) – 321% increase
2. My Beautiful Laundrette (1985) – 250% increase
3. The Crucible (1996) – 212% increase
4. In The Name Of The Father (1993) – 167% increase
5. My Left Foot: The Story of Christy Brown (1989) –164% increase
6. The Unbearable Lightness of Being (1988) –138% increase
7. Gangs of New York (2002) – 114% increase
8. The Last of the Mohicans (1992) – 109% increase
9. The Boxer (1997) – 100% increase
10. Ballad Of Jack And Rose (2005) – 80% increase
11. The Age Of Innocence (1993) – 73% increase
12. Nine (2009) – 33% increase

Helen Cowley, Editor of LOVEFiLM commented:
“Jennifer Lawrence and Daniel Day-Lewis have inspired film fans with their incredible Oscar wins. While entirely different in terms of age and experience, it’s fantastic to see that viewers across the nation are adding the pair’s previous titles to their watch lists with the aim of getting to grips with their very diverse film careers.”

To help Brits create the perfect movie-night-in on 14th February, LOVEFiLM – Europe’s largest subscription service instantly streaming films and TV series over the internet and sending DVDs and games by post – worked with neuropsychologist Dr David Lewis of Mind Lab International to analyse Brits’ top ten romantic film choices to determine the movie most likely to put viewers in the mood for love.

Dr Lewis explains: “Specialised neurons in the brain called mirror neurons fire in response to witnessing the activity of others. So if an on-screen couple shares a passionate kiss, the mirror neurons in the viewers’ heads will fire as if they were doing the kissing. They will experience the same powerful and pleasurable emotions that are being depicted on screen.

“Increased levels of ‘fight or flight’ hormone adrenaline, triggered when watching a film, can also heighten levels of sexual attraction and excitement. When a couple watch a romance together each person mistakenly attributes a part of the adrenalin buzz produced by the film to the presence of their partner. Couples are far more likely to touch, hold, hug and kiss one another than couples watching a less emotional film.”

Love Actually is responsible for putting around one in five people (21 per cent) in a loving mood. According to Dr Lewis, the interplay between the various couples gives audiences multiple opportunities to empathise, while the challenges the characters overcome in the story increases the optimism viewers feel about their own relationships and their own romantic feelings.

The Notebook is compelling with 18 per cent responding to the plot. The film confronts powerful themes including fear of death and dying, generating painful feelings in the audience, but leaves them with an optimistic view of love’s enduring nature. And although Wall-E may have been about two robots this doesn’t stop the powerful mirror neurons ‘seeing’ the story in human terms and being activated in the brains of 13 per cent of viewers.

Notting Hill presses all the right psychological buttons and gets the adrenaline going in 9 per cent of films fans. This glamorous take on love on the wrong side of the tracks works because it plays on the powerful themes of love thwarted, love denied but, ultimately, love triumphant.

The music in Dirty Dancing (8 per cent) increases the audience’s physical excitement and this arousal enhances the feelings couples have for one another when watching the movie. It wasn’t Swayze’s dancing but his pottery skills in Ghost that got a reaction from Demi Moore and the enduring theme of love after death makes 5 per cent of viewers feel something too.

Edward (Richard Gere) couldn’t help falling for Pretty Woman Vivien (Julia Roberts). There’s nothing romantic about the circumstances of their meeting but love inevitably triumphs and paints a rosy view that 4 per cent of fans find irresistible.

It isn’t just that steamy scene in Titanic that gets 3 per cent of pulses racing. Research shows that the film reminds viewers of their own mortality when watching Jack slip beneath the water which intensifies the emotions their mirror neurons experience in reality.

Jerry had Dorothy and women everywhere at ‘hello’ and 2 per cent still swoon in the presence of Jerry Maguire’s charismatic smile; but it’s one for the fellas too, who identify with the tough guy who wins the girl in the end.

Casablanca is widely regarded as one of the most romantic films ever made. It’s length and slow pace may explain why it fell to the bottom of the list but its strong emphasis on the themes of sacrifice, and the softness at the heart of Bogart’s tough character that women look for in a potential partner, is why 1 per cent of viewers can’t help but be inspired by the on-screen chemistry between Humphrey Bogart and Ingrid Bergman.

The ten films most likely to cause a romantic response are:
1. Love Actually (21%)
2. The Notebook (18%)
3. Wall-E (13%)
4. Notting Hill (9%)
5. Dirty Dancing (8%)
6. Ghost (5%)
7. Pretty Woman (4%)
8. Titanic (3%)
9. Jerry Maguire (2%)
10. Casablanca (1%)

Helen Cowley, Editor of LOVEFiLM said:
“Our research shows that romantic movies can cause a romantic reaction, which is why snuggling up with a carefully-chosen film is the perfect way to spend time together this Valentine’s Day. It may even help to ensure the evening concludes in the way you’d hoped!

“No matter what type of response you’re hoping for, all ten of the world’s most romantic movies are available with just a click or two at LOVEFiLM.com.”