We use a wide range of marketing communication to interact with our customers. Every piece of marketing influences how people view us and what we stand for; therefore it is crucial that our Brand is presented in a coherent and consistent manner. These guidelines help us to achieve consistency by detailing the correct way to implement our key brand elements – the logos, colours, tone and style that we use on a daily basis.
The guide is divided into three sections, covering the usage and application of our key brand assets:
1 Logo Usage
2 Copy Elements
3 Graphical Elements
Download the Brand guidelines and logos here.
ftp.lovefilm.com/Brand_Guidelines
Username: brand
Password: lfibrand734
