2004 – LOVEFiLM was founded by Arts Alliance to create a European online DVD rental business
2006 – LOVEFiLM launches the first UK mass market movie download service
2006 – LOVEFiLM merges with Video Island and Screen Select to create Europe’s largest online DVD rental business. A s a result LOVEFiLM is now supported by leading venture captial firms in Europe – Arts Alliance Media, Balderton Capital, DFJ Esprit and Index Ventures
2008 – LOVEFiLM acquires Amazon’s UK and German DVD Rental Business; Amazon becomes major shareholder
2009 – LOVEFiLM breaks through 1 MILLION subscribers
2010 – LOVEFiLM launches major streaming services including direct-to-TV service with SONY and SAMSUNG, and games platform PlayStation®3
2011 – LOVEFiLM acquired by Amazon EU SARL in January and launches on Xbox 360® in December
2012 – LOVEFiLM breaks through 2 MILLION subscribers
